Redesigning a website for better conversion rates
Sometimes less is better for increasing the conversion rates of a website. At Findlaw, we redesigned the Lawyers.FindLaw.com website to a more modern and more mobile-friendly website. In our user tests (we sent half the users to the newly redesign and the other half to the old website), we found the new website were generating better conversions.
I was one of the Front End developers who worked on the redesign of the Lawyers.Findlaw.com website. My task role involve the creating the main search box on the main page of all the websites involved. This javascript-heavy component used ajax techniques to dynamically populate the acceptable search terms and locations (from Google Maps). In this project, the website was based on JSP and XSL templates and we used the Zurb Foundation as the base of the CSS classes.
Anthony Hoang 